Digital Excellence
Websites We'd Fire
(And How We'd Fix Them)
See the Difference: Fired vs Fixed
Drag the slider to compare. Click the red hotspots to see exactly what's wrong.
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Does your homepage have a hero slider or carousel?
"Our old site was exactly like Archetype #2 - trying to be everything to everyone. Avorria helped us focus, and enquiries tripled within 3 months."
James Mitchell
Managing Director, Mitchell & Partners
The 5 Website Archetypes We'd Fire
Recognize any of these? Tap "I'm Guilty" to add to your risk meter.
The 'Hero Slider From 2012'
The 'Hero Slider From 2012'
"Five rotating banners, zero clarity about what you actually do."
The Symptoms
- ↳Multiple conflicting messages above the fold
- ↳Generic stock photos, no clarity on offer
- ↳No strong call-to-action. 'Learn more' doesn't count
Why It's Fired
- ↳Confuses visitors in the first 3 seconds
- ↳No obvious next step = high bounce rate
- ↳You're asking busy people to do detective work. They won't
The Avorria Fix
- ✓Single, clear headline tied to a commercial outcome
- ✓One primary CTA, one secondary – both high intent
- ✓Hero built as a sales message, not a slideshow
The 'We Do Everything For Everyone' Agency Site
"From blockchain to basket weaving – we'll take any client with a pulse."
The Symptoms
- ↳Laundry list of 15+ services on the homepage
- ↳No clear positioning or ideal client profile
- ↳Every page reads like a generic capabilities deck
Why It's Fired
- ↳Specialists beat generalists. Always
- ↳No clear fit signal = low-quality enquiries
- ↳Impossible to rank or build authority for anything specific
The Avorria Fix
- ✓Clear positioning: who you serve, what outcome you deliver
- ✓3-5 core services with distinct outcomes, not capabilities
- ✓Each service page optimized for a specific commercial intent
The 'We Do Everything For Everyone' Agency Site
The 'No Clear CTA / Where Do I Click?' Homepage
The 'No Clear CTA / Where Do I Click?' Homepage
"Beautiful imagery, inspirational quotes, zero clear next step."
The Symptoms
- ↳Multiple vague CTAs: 'Explore', 'Discover', 'Learn More'
- ↳Contact info buried in the footer
- ↳No obvious conversion path for high-intent visitors
Why It's Fired
- ↳High-intent prospects need a clear path. Give them one or lose them
- ↳Every extra decision point increases drop-off
- ↳You're treating your site like art. It's a sales tool
The Avorria Fix
- ✓Primary CTA above the fold and repeated strategically
- ✓Clear hierarchy: Book call > Get audit > Download resource
- ✓Every section has one clear action, not a menu of options
The 'Wall of Text, Zero Proof' Service Page
"3,000 words about your process, methodology and values. No results, no proof."
The Symptoms
- ↳Dense paragraphs explaining how great you are
- ↳No case studies, testimonials or concrete outcomes
- ↳Zero indication of pricing, timeline or what happens next
Why It's Fired
- ↳Nobody trusts what you say about yourself without proof
- ↳Busy prospects scan. They don't read manifestos
- ↳No proof = no trust = no conversion
The Avorria Fix
- ✓Lead with outcomes: what this service delivers, for whom
- ✓Social proof within first 2 scrolls: results, testimonials, logos
- ✓Clear process, pricing bands, timeline expectations
The 'Wall of Text, Zero Proof' Service Page
The 'Beautiful But Useless' Award-Bait Site
The 'Beautiful But Useless' Award-Bait Site
"Gorgeous animations, bold typography, zero commercial clarity."
The Symptoms
- ↳Stunning visuals but impossible to work out what you do
- ↳Navigation hidden behind cryptic icons
- ↳More time spent on transitions than conversion strategy
Why It's Fired
- ↳Awards don't pay invoices. Conversions do
- ↳If prospects can't figure out what you do in 5 seconds, they leave
- ↳Design should amplify clarity, not obscure it
The Avorria Fix
- ✓Premium aesthetics that enhance the message, not replace it
- ✓Clear navigation, obvious CTAs, scannable hierarchy
- ✓Beautiful AND functional – conversion and design are not enemies
"I didn't realize how much our hero slider was hurting us until I saw the heat maps. The rebuild paid for itself in the first quarter."
Sarah Chen
Head of Marketing, TechScale Solutions
Your Website Is Being Judged
Every second counts. Here's what the data says about first impressions.
of visitors judge credibility by design
to form a first impression
won't return after bad UX
Quick Conversion Checklist
An honest assessment of what's killing your conversions and what you need instead.
If Your Site Has These...
- ?Hero sliders, carousels or auto-rotating banners
- ?Multiple conflicting CTAs above the fold
- ?No social proof until halfway down the page
- ?No mention of pricing, process or proof
- ?Contact form buried after 10 scrolls
Your Site Needs This Instead...
- ?One clear message and offer per page
- ?Primary CTA above the fold and repeated logically
- ?Case studies / testimonials close to key CTAs
- ?Simple, honest copy about pricing and delivery
- ?Frictionless forms and clear 'what happens next'
What's a Bad Website Really Costing You?
Use our calculator to see the annual revenue you're leaving on the table.
Revenue Loss Calculator
See how much a poor website is really costing your business.
"We were the 'beautiful but useless' archetype. Now our site actually generates leads instead of just winning design awards."
David Thompson
CEO, Horizon Consulting
Live Website Analyzer
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What Happens When You Stop Letting Your Site Coast
Real outcomes from rebuilding sites for conversion, not awards.
Homepage & Service Page Rebuild
qualified enquiries in 3 months
Simplified Contact Flow
booked calls, same traffic
Vague ? Conversion-Led Rebuild
pipeline from inbound
Frequently Asked Questions
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